The story behind the “Integrative” circle logo:
Blue is the color of trust. It is also the color of the sky and the sea – often associated with depth and stability. The color blue symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven. It is considered beneficial to both the mind and the body.
The three-dimensional nature of the image illustrates the many facets and subtle variances to any problem.
The two blue shapes indicate the multiple people involved in any problem, as well as its resolution. They are two shades of blue to indicate that, while different, there are always common interests between people. The shapes take up 270 degrees of the circle indicating interests often overlap, although never completely.
The Bermuda blue and sky blue shades symbolize the sea and sky, representing the freedom and opportunity people have to resolve their own problems without resorting to third-party decision-makers.
The shapes start narrow, slowly widen, and then quickly narrow again symbolizing the initial identification of a problem, the deep dive into the details that often starts slow and accelerates as more data is gained, and then the development of a solution by distilling and summarizing a large amount of information within required time constraints.
The white center circle illustrates the purity and transparency of an agreed-upon resolution, freely entered into, that becomes apparent during the resolution process.
The balance added to the logo by the space between the two blue shapes and the white center symbolize the fact that the solution to a problem is never the same as any one person’s position coming into the resolution process, but is often a better solution from a larger, more global, perspective.
Why the word “Integrative”?
integrative: serving or intending to unify separate things – Oxford Dictionary.
As opposed to the more common word “integrated”, which describes a unification of separate things that has already occurred, “integrative” describes an ongoing effort to unify separate things.
This difference points to an approach toward problem solving that is not based upon a pre-established static process that leads to an often-predictable outcome.
Rather, in order to obtain the best possible real-world solution, an approach is tailored to incorporate all of the facets of a real-world problem that need to be considered within the time available.